Direct outreach messaging

If you have been following the Facebook direct outreach process or Linkedin direct outreach process and are looking for templates to use for your direct outreach messaging, then this article is for you. 

Please follow the instructions below for proper messaging. 

Instructions: 

For direct outreach messaging we want to focus on testing two different types of messages. 

A  PUSH method and a PULL method. 

What is a  PUSH method? A push message is a message that is way more direct, to the point and is trying to push the prospect to responding in a way that communicates right away they have the big problem the niche faces and getting on a strategy session in a shorter amount of time. 

Pros

1. Direct, weeds out only serious prospects 

2. Optimizes your time and doesn't require a lot of back and forth chat or rapport building before a strategy session. 

3. Helps keeping your positioning from the very start as they need you even though you're reaching out to them. 

Cons

1. Naturally, this can put off a lot of people by being so direct, but then again the numbers will tell us ultimately if it books you strategy sessions or not. 

2. You most likely will receive negative responses as well. If you are sending this PUSH style message, you will want to be prepared and just expect people to send you negative responses. Again, let the numbers regulate your emotions. Even if half of your PUSH messages get negative responses and tell you to never contact them again...if the other half book strategy sessions then it is working well. 

Here are two templated examples of PUSH style messaging for both business and personal transformation offers. 

PUSH TEMPLATE A (More direct)

Hi NAME,

I saw that [SOMETHING SPECIFIC ABOUT THEM]. I help [NICHE] get [DESIRED RESULT] by [OFFER/TIMEFRAME] (put your I help statement from week 1 here). [HOW'S SOLVING BIG PROBLEM/GETTING DESIRED RESULT] going for you at the moment? 

*Essentially we want to ask an open ended question at the end to get somebody to raise their hand that they have the problem. 

Here is an example for a business transformation offer: 

----

Hi Sarah, 

I saw that you are running you were the owner of Best Results accounting firm. I help accountants get more high-paying small businesses in 30 days or less.  

How's landing new high-paying small businesses going for you right now? 

OR

Is landing more high-paying small businesses something you're maybe interested in?

OR

Is this an area you’re currently interested in getting help with?

OR

Is landing more high-paying clients a problem you're currently been working on solving? 

(prospect responds)

Would you like to set up a time to talk and I can if I'm able to help you with this or not?

(prospect responds)

Cool, so I have 12pm and 2pm est available today and also tomorrow Wednesday 08/10. Which works best for you? 

(prospect responds)

OK, awesome and whats the best number to reach you at?

(prospect responds)

Sounds good! I'll give you a call on that number at 2pm today. Speak soon Sarah =). 

----

Here is an example for a personal transformation offer: 

----

Hi Sarah, 

I saw your post in the ABC weight loss group on Facebook here. Sorry to hear you're going through that. I help women ages 30-50 drop 30-50 pounds with my 6 week weight loss program.  Not sure where you're at with everything, but were you currently looking to get in amazing shape for the summer? 

(prospect responds)

Would you like to set up a time to talk and I can if I'm able to help you with this or not?   

(prospect responds)

Cool, so I have 12pm and 2pm est available today and also tomorrow Wednesday 08/10. Which works best for you? 

(prospect responds)

OK, awesome and whats the best number to reach you at?

(prospect responds)

Sounds good! I'll give you a call on that number at 2pm today. Speak soon Sarah =). 

----

PUSH TEMPLATE B (Less direct)

Hi NAME,

I saw that [SOMETHING SPECIFIC ABOUT THEM]. I help [NICHE] get [DESIRED RESULT] by [OFFER/TIMEFRAME] (put your I help statement from week 1 here).  If you're maybe interested, I'm happy to explain more here together. 

Here is an example for a business transformation offer: 

----

Hi Sarah, 

I saw that you are running you were the owner of Best Results accounting firm.

I help accountants get more high-paying small businesses in 30 days or less. Let me know if you're looking for help in this area? 

(prospect responds)

Ok, what have you been doing to try and land new ones? 

(prospect responds)

Got it, that makes sense. So it might sound like I can potentially help you with this here...Would you like to set up a time to talk and I can if I'm able to help you with this or not?   

(prospect responds)

Cool, so I have 12pm and 2pm est available today and also tomorrow Wednesday 08/10. Which works best for you? 

(prospect responds)

OK, awesome and whats the best number to reach you at?

(prospect responds)

Sounds good! I'll give you a call on that number at 2pm today. Speak soon Sarah =). 

----

Here is an example for a personal transformation offer: 

----

Hi Sarah, 

I saw your post in the ABC weight loss group on Facebook here. Sorry to hear you're going through that. I help women ages 30-50 drop 30-50 pounds with my 6 week weight loss program. 

Let me know if this is something you’re currently interested in getting help with?

(prospect responds)

Sure, so after working with clients I've really honed in a rinse and repeat way to help women land lose a ton of weight and keep it offer permanently. 

(prospect responds with a question)

Yeah so we focus on a few different things that really help recharge your metabolism to make you a fat burning machine lol! What have you been currently doing to get in better shape? 

(prospect responds)

Got it, that makes sense. So it might sound like I can potentially help you with this here...Would you like to set up a time to talk and I can if I'm able to help you with this or not?   

(prospect responds)

Cool, so I have 12pm and 2pm est available today and also tomorrow Wednesday 08/10. Which works best for you? 

(prospect responds)

OK, awesome and whats the best number to reach you at?

(prospect responds)

Sounds good! I'll give you a call on that number at 2pm today. Speak soon Sarah =). 

----

Our other style of messaging people is using the  PULL method. 

What is a PULL message? 

A pull message is a message that is more indirect, casual, friendly and requires a back and forth rapport building to get the prospect to open up about their current challenges. 

Pros

1. Builds more rapport with prospect. 

2. Keeps rapport and the line open down the road for the prospect to be more open top engaging with you and your organic posts, Facebook lives and direct messages. 

3. Can be a better qualifier for understanding if a strategy session makes sense to do or not. 

 Cons

1. Indirect, takes a back and forth conversation to build more rapport just to see if person is a good prospect. 

2. Doesn't optimizes your time and requires a lot of back and forth chat or rapport building before a strategy session. Sometimes you may need to wait weeks for a strategy session. 

Here are two templated examples of PULL style messaging for both business and personal transformation offers. Essentially we want to open up more of a friendly less business-like conversation form the start. From here if they respond you'll engage in a back and forth chat, asking them some questions like what they do for work, how's that going, and get them to unveil their problem to you. We're pulling out the answers with the more questions we ask versus pushing immediately to a phone call. 

PULL TEMPLATE A 

Hi NAME,

I saw that [SOMETHING SPECIFIC ABOUT THEM/GIVE PRAISE].? 

Here is an example for a business transformation offer: 

----

Hi Sarah, 

I saw that you are running you were the owner of Best Results accounting firm? Your office in your cover photo looks super elegant, must be great place to work!

(prospect responds) Thanks.

Absolutely, have you been running the firm for long? 

(prospect responds) 

Oh nice! How's the business going and such?

(prospect responds) 

Got it, funny enough I actually I help accountants get more high-paying small businesses in 30 days or less. 

(prospect responds) 

Yes my clients are landing on average at least two new $2,500/month clients after just 21 days of working together. Were you maybe looking to get more high-paying small business clients?

(prospect responds)

Would you like to set up a time to talk and I can if I'm able to help you with this or not?   

(prospect responds)

Cool, so I have 12pm and 2pm est available today and also tomorrow Wednesday 08/10. Which works best for you? 

(prospect responds)

OK, awesome and whats the best number to reach you at?

(prospect responds)

Sounds good! I'll give you a call on that number at 2pm today. Speak soon Sarah =). 

----

Here is an example of a personal transformation offer: 

Hi Sarah, 

I saw your post in the ABC weight loss group on Facebook here. Sorry to hear you're going through that=/

(prospect responds)

Yeah I know it can be challenging to lose the weight and lose it consistently. What does your diet look like during the week? Maybe we can see if theres like any room for improvement. 

(prospect responds)

I hear you on that, its tough only having 30 minutes for a lunch break and trying to prepare a bunch of healthy meals. What is it you do for work? 

(prospect responds)

 Got it, funny enough, its kind of different but I have a 6 week program which shows women ages 30-50 how to lose 30-50 pounds and keep it off permanently!

(prospect responds)

 Sure, so after working with clients I've really honed in a rinse and repeat way to help women land lose a ton of weight and keep it offer permanently. 

(prospect responds with a question)

Yeah so we focus on a few different things that really help recharge your metabolism to make you a fat burning machine lol! What have you been currently doing to get in better shape? 

(prospect responds)

Got it, that makes sense. So it might sound like I can potentially help you with this here... 

(prospect responds)

Would you like to set up a time to talk and I can if I'm able to help you with this or not?   

(prospect responds)

Cool, so I have 12pm and 2pm est available today and also tomorrow Wednesday 08/10. Which works best for you? 

(prospect responds)

OK, awesome and whats the best number to reach you at?

(prospect responds)

Sounds good! I'll give you a call on that number at 2pm today. Speak soon Sarah=). 

----

PULL TEMPLATE B 

Hi NAME,

[ASK GENERAL QUESTION YOU'D ASK YOUR FRIEND]    

Here is an example for a business transformation offer: 

----

Hi Sarah, 

I saw you're running your own accounting firm - how's this tax season been going? 

(prospect responds)

Makes sense! what seems to be the biggest thing eating up all of your time? 

(prospect responds)

Got it. Have you ever considered doing things in a bit of a different way? That still brings your clients the value you're providing now?

(prospect responds)

Got it, funny enough I actually I help accountants get more high-paying small businesses while actually reducing their workload. 

(prospect responds) 

Yes my clients are landing on average at least two new $2,500/month clients and only servicing them for about 2 hours per month. Would you maybe be interested in doing that? 

(prospect responds)

Would you like to set up a time to talk and I can if I'm able to help you with this or not?   

(prospect responds)

Cool, so I have 12pm and 2pm est available today and also tomorrow Wednesday 08/10. Which works best for you? 

(prospect responds)

OK, awesome and whats the best number to reach you at?

(prospect responds)

Sounds good! I'll give you a call on that number at 2pm today. Speak soon Sarah =). 

----

Here is an example for a personal transformation offer: 

----

Hi Sarah, 

I saw your post in the ABC weight loss group on Facebook here. How's everything going today?. 

(prospect responds)

Yeah I know it can be challenging to lose the weight and lose it consistently. What does your diet look like during the week? Maybe we can see if theres like any room for improvement. 

(prospect responds)

I hear you on that, its tough only having 30 minutes for a lunch break and trying to prepare a bunch of healthy meals. What is it you do for work? 

(prospect responds)

 Got it, funny enough, its kind of different but I have a 6 week program which shows women ages 30-50 how to lose 30-50 pounds and keep it off permanently!

(prospect responds)

 Sure, so after working with clients I've really honed in a rinse and repeat way to help women land lose a ton of weight and keep it offer permanently. 

(prospect responds with a question)

Yeah so we focus on a few different things that really help recharge your metabolism to make you a fat burning machine lol! What have you been currently doing to get in better shape? 

(prospect responds)

Got it, that makes sense. So it might sound like I can potentially help you with this here... 

(prospect responds)

Would you like to set up a time to talk and I can if I'm able to help you with this or not?   

(prospect responds)

Cool, so I have 12pm and 2pm est available today and also tomorrow Wednesday 08/10. Which works best for you? 

(prospect responds)

OK, awesome and whats the best number to reach you at?

(prospect responds)

Sounds good! I'll give you a call on that number at 2pm today. Speak soon Sarah=). 

----

*If at anytime you message somebody and they respond negatively, or communicate they are not interested. Do not let them go that easily. 

Meaning, you've take your time to reach out to help somebody and it is fine if they aren't interested, we only want to speak to people who have the problem - but we want to understand more about the niche - and these people can be a gold mine of information. Respond to them with something like this: 

---

Sure, I figured you were good when I reached out, and I understand we just connected here and you're not interested... just quickly can I ask you a question here? I'm always looking to improve what I offer to help my clients.

(prospect responds)

When somebody does reach out to you, what is something about [BIG PROBLEM] that would really grab your attention as a [NICHE PARTICIPANT]? 

----

This ensures every response we get will come with valuable feedback on how we may need to iterate our messaging, offer, push/pull style, and ultimately start improving. You can also use this feedback for creating valuable headlines/topics for your organic facebook posts, facebook lives, and eventually paid ads! 

Continue reading through the Facebook direct outreach process or Linkedin direct outreach process here. 

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