How to pick a niche: part 1

How to pick a niche: part 1

If you're going through the training and having a difficult time picking a niche, that's understandable! Many students have trouble at this stage, and it's quite common. 

The reason is it feels daunting and scary to pick something and commit to it. How do we know we're making the right decision? Have I considered all my options? What if I feel I don't bring experience or skills 'to the table'? We hear these challenges often and this is a proven process to solve them.

Read this step-by-step article to get clear on exactly how to pick your niche, so you can feel confident in your decision and move onto the next steps of the training.                              follow this 12 step proven process below for picking your niche.

Here's The Process:

1. Open up a word document, Google doc, or Evernote doc - whichever you prefer.

2. You want to list 5 industries that you're familiar with, you've been exposed to in your life, or are passionate about. 

3. List 5 skill sets that you have. You probably have more skill sets than you realize. Are you good with people? Are you good with processes? Are you good with leading people? Are you good with accounting? Are you good with organizing and details? Are you good at simplifying things for people? Are you good at building to-do lists and completing tasks? Begin asking yourself questions about really what you're naturally good at.

4.  Begin listing the problems, fears and desires that these industries face. Remember it's not just an 'industry' - an industry is made up people, real human beings. 

People that will all have similar problems, fears, and desires. For example, most plumbers all desire more hot water cylinder jobs - it's a common desire they share. 

Another example is most Real Estate Agents all desire more property listings - the problem they face is a lack of sales, caused by a lack of properties to sell. Again, every industry contains people that all face *common* problems, and have similar desires.

5. Now it's time to 'thin down' the problems and desires. Which of the problems and desires of the industries you've researched, do you believe to be the most powerful? Which of the problems do you believe are the most painful? The more painful the problem or desire, the more money that can be charged for the solution.

6. Make a decision as to which specific problem you want to solve. Once clearly defined what the exact problem is and who you help solve it for, it becomes infinitely easier to solve it and focus all of your effort on it. 

7. Do you currently have the knowledge to solve this problem? Whether you do or not is totally fine! Acquiring the knowledge to solve a problem is very simple once you've drilled down exactly what the problem is clearly, and who you're solving it for. If you have the knowledge, awesome, you can stop reading this article. If you don't have the knowledge yet, then continue to step 8.

8. It's time to start working on solving the problem. In your document, write the problem out in 3-5 sentences. 

9. Has someone else solved this problem yet? Yes or no?

10. If someone has solved the problem, what are they doing to solve it, specifically? Can you model (or copy) what they are doing to solve it for yourself?

11. Make a list of the items you need to create the winning solution, and what you need to model from others to create this solution. This will make the task feel dramatically less daunting, because you have broken it into tiny chunks.

12. Write down specific action steps you will do to acquire these items over the next 7 days.