How much should I spend in advertising for my clients every month?

How much should I spend in advertising for my clients every month?

If you need to know how much to spend in advertising for clients every month, this article is for you!

How It Works:

1. When speaking with your prospective clients on a Strategy Session call, they often will ask how much they'll need to spend in advertising to make it all work. The total amount you 'need' to spend changes on multiple factors.

Firstly, when you're just onboarding a client, you want to explain to them that you will be spending the lowest amount necessary to test and find what works. Then, only once the campaign is working and generating a profitable sales in return, will we scale up and spend more. 

2. If they need a specific dollar amount, you can explain that it's $10 per test campaign. For us to know, we'll test Facebook ads for them at $10/day per ad set. If you're not familiar with Facebook ads, go now and watch the training on Facebook inside the content portal.  

For Google Ads, it completely ranges based on how expensive each keyword is that you're bidding on, and how competitive the market is that you're advertising in.

3. If they need a specific dollar amount per month to 'set aside', you can explain that at minimum $1,500/m will need to be 'invested' in order to see any kind of real return in new leads and clients.